Digital Marketing - Infometrix Technologies

Digital Marketing Services

The Best-In-Class Social Shoutout For Your Existing Or New Business
Digital marketing encompasses the promotion of products and services using various digital technologies, with a primary focus on the internet and mobile devices. This tutorial aims to guide you through leveraging popular social media platforms like Facebook, Twitter, LinkedIn, and Google+ to effectively advertise your business and raise awareness of your offerings.

Unlock the Full Potential of Digital Marketing with Our Comprehensive Stack of Services

Search Engine Optimization

Search Engine Optimization (SEO) refers to the methods used to increase traffic to websites through the use of free, organic, editorial, or natural search results on search engines. Essentially, SEO is the process of optimizing a website to improve its search engine rankings. This activity can be likened to quality control measures for websites. By partnering with Infometrix, we can assist you in improving your SEO marketing strategy, resulting in increased organic traffic to your website. Our team will evaluate your current position and work to boost your search result rankings, leading to the expansion of your business and online presence.

On Page SEO

We'll conduct a thorough technical SEO audit to assess your existing SEO approach. Our comprehensive analysis will provide you with recommendations for enhancements, an extensive report on keyword research, and suggestions for page optimization and content marketing.

Technical SEO

To enhance your website's discoverability, we will optimize its structure and technical elements, ensuring that there are no technical obstacles that could impede search engine crawlers from accessing and indexing your site. By doing so, we'll improve your website's chances of appearing higher in search engine results.

Off Page SEO

As search engines evaluate your website's ranking, they consider its online visibility beyond its own domain. By properly implementing link building strategies, we can assist you in establishing the right connections to strengthen your online presence.

Our Process

Analysis

To start the process, we conduct a thorough analysis of your website’s current setup. This analysis involves identifying any technical issues that may be hindering your website’s performance. Additionally, we assess your backlink profile and competitive landscape to develop a comprehensive SEO roadmap that will enhance your website’s visibility and ranking.

Implementation

Following our initial analysis, we will proceed to fine-tune your website through a series of adjustments. These will encompass technical optimizations, enhancements to site content, keyword implementation, and the development of backlinks.

Results

As we optimize your online presence, your visibility will progressively increase, leading to a greater influx of organic website traffic and higher sales.

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Search Engine Advertising

Pay-per-click advertising, commonly referred to as search engine advertising campaigns, can significantly enhance your online visibility and promote brand awareness. Nonetheless, without an effective advertising strategy, it’s effortless to squander time and money on online advertising. Our search engine advertising campaigns use real-time data to accurately target potential customers, ensuring that your advertising budget is prudently allocated, generating authentic, relevant, and high-quality leads and sales.

Research

Investing in a search engine results page placement can prove to be a valuable decision, provided you choose the appropriate keywords. Our team will conduct a thorough analysis of keywords to identify the most effective way to allocate your resources, ensuring that you stay ahead of your competitors.

Remarketing

To achieve a higher conversion rate through remarketing, it's important to choose the appropriate advertising format. You have two options: text ads and display ads. We can assist you in determining the most effective way to reach your target audience with remarketing.

Display

Display ads can effectively increase brand awareness by appearing in various locations across the internet. Our team will design compelling banner visuals, establish a display banner campaign, and utilize targeted advertising to ensure optimal results.

Our Process

Analysis

To initiate the process, we analyze your current online visibility in comparison to your competitors. Our team conducts an extensive research analysis to identify relevant keywords and target audience. Based on this information, we design a comprehensive online advertising strategy tailored to your specific needs.

Launch & Testing

Following that, we will commence the launch of your campaign and initiate ongoing evaluations of its performance. Our team will consistently conduct tests and enhancements to optimize the effectiveness of your campaigns.

Optimizations & Result

After reviewing the outcomes, we will persist in refining your campaigns and integrating your input to surpass your competitors.

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Social Media Marketing

Social media provides a platform for paid advertising to connect with new customers and re-engage with existing ones. However, it is crucial to ensure that the advertising strategy is effective; otherwise, you may end up wasting your money with uncertain results. The vast range of social platforms available can make the decision of where and how to run ads complicated. Our team can assist you in creating more effective social ads by leveraging our knowledge and expertise in this field.

Pixel Tracking Setup

Gaining valuable insight into the purchase process of your customers can be achieved by tracking their behavior. Our approach involves setting up pixel tracking across your various channels and carefully measuring the quality of the results. Any necessary adjustments will be made along the way to ensure that you receive the best possible outcome.

Ad Creation

To ensure your advertisements stand out from the competition, we will create unique ads for each social media network. This is because strategies that prove effective on one network may not necessarily work on others.

Audience Segmentation

Displaying advertisements to the wrong audience can result in a considerable waste of resources. Therefore, to optimize your advertising efforts, we will segment your audience to ensure that your ads reach the intended target audience.

Testing & Optimization

Our work is a continuous process. After implementing a paid social strategy, we will consistently evaluate and adjust the advertisements to improve results. Optimization is an ongoing effort.

Our Process

Map the Customer Journey

To ensure effective measurement of advertising results, we first install all the necessary trackers. After that, we move on to audience segmentation.

Create & Test Ads

Next, we will develop a diverse range of advertisements and experiment with multiple messages, images, and target audiences. After launching the ads, we will consistently refine and improve them until we identify the optimal combination that delivers the best results.

Results & Growth

By implementing our optimizations, you can expect to experience improved results in your paid social media efforts, including an increase in your social media following, heightened brand awareness, and improved conversion rates. Ultimately, these improvements should lead to a boost in your revenue.

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Content Marketing

If your website lacks content, search engines such as Google and Bing will not be able to locate it. Therefore, content marketing is critical as it enables potential customers to find you while browsing the internet. We realize that generating valuable and engaging content for your intended audience can be a daunting task. That’s where we come in; we combine your industry expertise with our writing skills to create optimized SEO content that is search-engine-friendly. By using specialized tools, we can determine what your target audience is searching for online, ensuring that we write about subjects that are of interest to your customers.

Blog Post Creation

We specialize in crafting high-quality blog content that aligns with your objectives and is optimized for search engines. Our range of services includes creating both concise and comprehensive articles, and we handle the entire process from ideation to publication, ensuring a hassle-free experience for you.

Page Content

The quality of content on your landing pages can significantly affect how Google perceives your website and impacts your conversion rates. Our team specializes in crafting on-site content that serves the dual purpose of enhancing your SEO efforts and driving sales.

Social Media Content

Our expertise in social media management and strategic content creation can assist you in expanding your audience and connecting with potential customers. We can help you develop and implement a tailored strategy that enhances your online presence, increases engagement, and attracts new prospects.

Our Process

Content Strategy & Development

To begin, we’ll conduct comprehensive SEO keyword research to uncover potential content gaps and opportunities across all stages of your funnel. With this information in hand, we can create a content strategy that delivers value to both your customers and your business.

Content Creation

After developing a strategy, we will proceed to write the content. Following this, we will conduct a revision round to ensure that the end result is satisfactory to all parties involved.

Implementation & Results

After we apply the changes, we will publish the updated content on your behalf. As a result, your company’s online visibility, brand awareness, and organic traffic will increase significantly. Additionally, your customers will perceive you as an industry thought leader, which will ultimately lead to higher sales figures.

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Infometrix Technologies

Infometrix is your expert offshore development partner. When you choose us for software development, you’re not just getting a project; you’re getting a highly collaborative approach that leads to long-term business outcomes.

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